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Groomby Azality
Pricing · Built for how you work

Three ways in. One product underneath.

No booking fees. No per client fees. No cut of what your chairs bring in. You pay one flat monthly price and keep everything the shop earns. Whether you rent a chair on Thursdays or run eleven locations, it is the same platform underneath, and the only thing that changes is how much of it you need turned on. First 30 days free on every plan.

Barber's tools laid out on a walnut cabinet
Currency
Solo
$49 /month
Per barber

For the barber who brings their own chair.

You rent a chair on Tuesdays and Fridays. Maybe you cut out of your basement. You do not need inventory reports, you need people to book you without eleven texts back and forth. This is exactly that, and nothing you would never open.

  • Your own booking calendar
  • Your service menu and your prices
  • Smart search
  • No hidden fees. No cut of your money.
Sign up now

First 30 days free. Founding rate locked.

Premium Most shops start here
$399 /month $599
Per shop

Around $13 a day for the whole floor.

You have chairs to book, barbers to pay out, and regulars who drift longer between visits than they used to. Everything in Solo, plus your own app, your own website, and the tools that tell you what is happening on your floor while it is still happening.

  • Full booking calendar for the shop
  • Booking reminders & notifications
  • Client history, notes and activity
  • Your own booking app.
  • Your own website, and the controls to run it
  • Promotions and discounts you set
  • Referrals and gift certificates
  • Waitlist Cast or Projection
  • Smart waitlist that fills the gaps
  • Roles for barber, cashier & owner
  • E-receipts and review reminders
  • Earnings and payout
  • Owner dashboard with the day's numbers
  • Inventory and retail tracking
  • Mobile view built for your barbers
  • Calendar shaped to how your shop runs
  • No hidden fees. No cut of your revenue.
Sign up now

First 30 days free. Founding rate locked for as long as you stay.

EliteRate per location
$599 /month $999
Per shop

Around $20 a day per door.

Elite is the very best Groom has to offer: everything we build, turned on, so you can run the shop intelligently from anywhere. Everything in Premium at every site, plus an owner app and a barber app carrying your name, and one screen that shows you the whole group at once. You pay per shop, never per chair, so hiring your best barber never costs you more.

  • Everything in Premium, at every location
  • Unlimited chairs and calendars per site
  • Owner view - all location on one screen
  • Loyalty and rewards across the whole group
  • Booking, reminder and confirmation SMS
  • Reporting suite powered by Groom Intelligence (Gi)
  • A branded website for every location you open
  • One customer app, every location inside it
  • Owner app & barber app - mobile tools you can't live without under your name
  • Smart Waitlist Cast and Projection
  • Elite Concierge: Gi runs check in and slot optimization
  • 100% data ownership. Take it any time, no ticket.
  • Booth rent and commission roles, per site
  • More then 4 locations? Contact us for a special rate!
Sign up now

First 30 days free. Founding rate locked, per location.

A busy barbershop floor, the owner working from a tablet at the front counter
Premium · A full floor

Six chairs going. Nobody holding a clipboard.

Bookings, walk-ins, payouts, retail and the waitlist all move through one screen. The busiest hour of your week stops being the one you brace for.

See what Premium includes
Three pillars

The thinking underneath.

01

One product, three doors.

Nobody is on a lesser version. Same platform, same code, same data underneath. Solo just has fewer doors open, because a barber renting a chair on Tuesdays does not need a payroll engine, and we would rather not sell them one.

02

Zero hidden add-ons.

What is on the card is what you pay. No per feature unlocks halfway through the month, no surprise line items, no upsell popping up the moment you touch something useful. The number on the card is the number on the invoice.

03

Priced for reality.

Per location, never per chair. A model that charges you more every time you hire is a model that punishes the thing you are working toward. You pay for the doors you open, not the people standing behind them, and putting a sixth barber on your floor costs you nothing.

What's included

Everything a shop actually runs on.

01

Booking and walk-in queue

Solo
02

Payout and earnings

Premium
03

Inventory

Premium
04

Loyalty and rewards

Elite
05

Referrals and gift cards

Premium
06

Reports and intelligence

Elite
07

Customer-facing website

Premium
08

Every location on one screen

Elite
A shop owner checking his numbers on a tablet
Elite · From anywhere

Every location, on the screen in your hand.

Revenue by shop, chair by chair, updated as it happens. Approve a payout between meetings. You do not have to be in the building to know how the building is doing.

Talk to us about multi-shop
Elite · Three apps, one product

One install. Three different doors.

Customer app comes with Premium. Owner and barber apps come with Elite.

The owner app

For the person who cannot be in every shop

  • Live revenue, chair by chair, shop by shop
  • Review payouts in a tap
  • Staff schedules, time-off requests and add breaks
  • Make booking on the go
  • Run the shop via your phone
  • Barber Pager and much more

The barber app

For the person behind the chair.

  • Your whole day at a glance
  • Tips and take home, updated as you go
  • Booking Notifications
  • Vacations and Time Off Request

The customer app

For the person sitting in the chair.

  • Book, reschedule, or join the waitlist
  • Save your barber and your usual service
  • Reminders and gift cards
  • Loyalty and referrals in one tap
FAQ

The questions everyone asks.

How do I pick a plan?

If you're one barber with your own book, Solo. If you're running a floor with staff, Premium. If you're running more than one, Elite. Not sure, book a demo and we'll tell you honestly, including if the cheaper one is enough.

What happens after 30 days?

You pay the rate you signed up at, and you keep paying that rate for as long as you stay. Month to month. Cancel anytime.

Are payment processing fees extra?

Card processing runs through Stripe at standard Stripe rates. Stripe pays out directly to your bank. We don't take a cut of your transactions on top of what we quote. That's a hard rule.

Will my price change as I grow?

Your founding rate is locked. If you outgrow your plan and want more turned on, you move up and lock that rate too. We won't auto-bump you in the night.

Is there a contract?

Month to month. Cancel anytime. We don't lock anyone in. If Groom isn't earning its keep on your floor, you shouldn't be paying for it.

Can I keep my current website?

Yes. Use Groom's customer-facing website on your own subdomain, or embed the booking widget into the site you already have. Most shops use both, Groom's site for SEO, the embed for their custom marketing pages.

What if I want to leave?

Export your full client list, booking history, and revenue records in CSV, anytime, no support ticket. Your data was always yours.

A barbershop owner setting up at the front desk before opening
Getting started

Set up before the first client walks in.

Import your client list, set your services and your prices, and open the doors. Most shops are taking bookings the same afternoon. Thirty days free, on every plan.

Start your free month
Try it on your floor

The first month is on us.

Every plan. No card games, no cancellation maze.

Have Questions?