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Groomby Azality
Pricing · Groom Elite

The number on the card is the number on the invoice.

One plan, Groom Elite, with every tool switched on. $199 a month per location, 80% off the $999 list price. Locked for as long as you stay. 15 days free. Offer ends Oct 31, 2026. No booking fees, no per client fees, no cut of what your chairs bring in.

Barber's tools laid out on a walnut cabinet
Currency
Groom · Invoice preview
80% off · Ends Oct 31, 2026

Elite, one location, monthly

Groom Elite, regular price$999
Founding member discount−$800
White glove onboardingFree
Data migrationFree
First 15 daysFree
Per chair fees$0
Booking fees, cut of revenue$0
You pay
$199/mo
Locked for as long as you stay

15 days free. Offer ends Oct 31, 2026. Plus applicable taxes.

Elite is all of Groom: every tool we build, turned on, so you can run the shop from anywhere. A customer app, an owner app and a barber app, all carrying your name. You pay per shop, never per chair, so hiring your best barber never costs you more.

I.

Bookings and walk-ins

  • Full booking calendarOnline, phone and walk-in bookings land in one place, chair by chair.
  • Unlimited chairs and calendarsAdd as many barbers and chairs as you want. Your price doesn't move.
  • Walk-in queueWalk-ins join a live line, so everyone knows who's next.
  • Calendar shaped to how your shop runsSet hours, shifts and breaks once. Every booking is colour coded by status.
  • Your service menu and pricesYour services, your prices, your times. Change them anytime.
  • Smart searchFind any client by name, phone, email, or even the service they get.
  • Smart waitlistSomeone cancels, the next client on your waitlist gets the spot. Wait times estimated for you.
  • Waitlist Cast and ProjectionPut your live walk-in line on the shop TV so clients see where they stand.
  • Elite Concierge: client check in and slot optimizationClients check themselves in on the front desk screen, and open slots get filled.
II.

Clients and loyalty

  • Client history, notes and activityEvery client's visits, notes and usual cut, ready before they sit down.
  • Booking, reminder and confirmation SMSClients get a text to confirm and a reminder before they come in. Fewer no-shows.
  • Smart client listsGroom sorts your clients for you: regulars, big spenders, at risk, not seen in 30 days.
  • Loyalty program you set and manageYou choose the points and rewards. Clients earn on what they spend and come back to use them.
  • ReferralsEvery client gets a code to share. A friend books, both get rewarded.
  • Gift certificatesSell them, redeem them, and track every balance until it's spent.
  • Promotions and discounts you setYour own deals with promo codes: first cut discounts, slow day specials, bundles.
  • E-receipts and review remindersEvery client gets a digital receipt and a nudge to leave you a review.
  • Email inboxConnect Gmail or Outlook and answer clients from inside Groom, with ready-made templates.
III.

Team and money

  • Earnings and payout estimationsSee each barber's commission and tips add up, so you know what's owed before payday.
  • Tip splitting and editingSplit tips between barbers automatically, and edit a tip when it needs fixing.
  • Commission per barberSet a different commission rate for each barber.
  • Booth rent and commission roles, per locationRun booth renters and commission barbers in the same shop, each set up the right way.
  • Roles for barber, cashier and ownerEveryone logs in and sees only what their job needs.
  • Export for your accountantDownload payroll and sales to a spreadsheet in one click.
  • Inventory and retail trackingSee what's on the shelf and get flagged before you run out.
  • Vendors and purchase ordersKeep your suppliers and product orders in one place.
  • Works with your payment companyKeep the payment company you already use. Groom connects to it.
IV.

Your numbers

  • Owner dashboard with the day's numbersToday's sales, bookings, no-shows and who's waiting, the second you open it.
  • Reporting suite powered by Groom Intelligence (Gi)Sales, team, clients and a full profit and loss, in plain numbers.
  • Next best actionsGi tells you what to do next, like which lapsed clients to win back, with the dollar value attached.
  • Smart alertsA heads up when clients are overdue, sales dip or stock runs out.
  • Busiest hours heatmapSee exactly when demand peaks, so you staff for it.
  • Barber leaderboardSee how every barber stacks up on sales.
  • Owner view: every location on one screenCompare all your locations without driving between them.
V.

Your brand, everywhere

  • A branded website for every locationOnline booking built in, and you update it yourself.
  • SEO settingsBuilt-in settings to help your site show up on Google.
  • Keep your current websiteAlready have a site? Add Groom's booking button to it.
  • One customer app, every location insideClients book in an app with your name on it, not a marketplace full of your competitors.
VI.

Three apps, all carrying your shop's name

The owner app
For the person who can't be in every shop
  • Live sales, chair by chair, shop by shop
  • Review barber payouts in one tap
  • Approve schedules, time off and breaks
  • Book a client from anywhere
  • Barber Pager: ping a barber when their client arrives
The barber app
For the person behind the chair
  • Their whole day at a glance
  • Tips and earnings, updated after every cut
  • A ping for every new booking
  • Request vacation and time off
The customer app
For the person sitting in the chair
  • Book, reschedule or join the waitlist
  • Rebook their usual barber and cut in one tap
  • Check loyalty points and gift card balance
  • Refer a friend in one tap
VII.

Your data, your terms

  • 100% data ownershipDownload clients, bookings and sales anytime. No ticket, no asking.
  • No booking fees. No cut of your cuts.One flat monthly price. You keep every dollar the shop earns.
  • Month to monthNo contract. Cancel anytime.
  • 15 days freeTry it on your floor before you pay.
  • Your price is lockedYour rate stays the same for as long as you stay.
A busy barbershop floor, the owner working from a tablet at the front counter
Elite · A full floor

Six chairs going. Nobody holding a clipboard.

Bookings, walk-ins, payouts, retail and the waitlist all move through one screen. The busiest hour of your week stops being the one you brace for.

See what Elite includes
Three pillars

The thinking underneath.

01

One plan. Every door open.

Nobody is on a lesser version. Every shop gets the same platform with everything we build turned on, from the booking calendar to Gi.

02

Zero hidden add-ons.

What is on the card is what you pay. No per feature unlocks halfway through the month, no surprise line items, no upsell popping up the moment you touch something useful. The number on the card is the number on the invoice.

03

Priced for reality.

Per location, never per chair. A model that charges you more every time you hire is a model that punishes the thing you are working toward. You pay for the doors you open, not the people standing behind them, and putting a sixth barber on your floor costs you nothing.

What's included

Everything a shop actually runs on.

01

Booking and walk-in queue

Online, phone and walk-in bookings in one place, chair by chair.

02

Payout and earnings

Commission and tips add up as you go, so you know what's owed before payday.

03

Inventory

See what's on the shelf and get flagged before you run out.

04

Loyalty and rewards

You set the points and rewards. Clients come back to use them.

05

Referrals and gift cards

A friend books, both get rewarded. Every gift card balance tracked.

06

Reports and intelligence

Sales, team and profit in plain numbers, with Gi telling you what to do next.

07

Customer-facing website

A branded site with booking built in, and you update it yourself.

08

Every location on one screen

Compare all your shops without driving between them.

A shop owner checking his numbers on a tablet
Elite · From anywhere

Every location, on the screen in your hand.

Revenue by shop, chair by chair, updated as it happens. Approve a payout between meetings. You do not have to be in the building to know how the building is doing.

Talk to us about multi-shop
Three apps, one product

One install. Three different doors.

All three apps are included in Elite.

The owner app

For the person who cannot be in every shop

  • Live sales, chair by chair, shop by shop
  • Review barber payouts in one tap
  • Approve schedules, time off and breaks
  • Book a client from anywhere
  • Barber Pager: ping a barber when their client arrives

The barber app

For the person behind the chair.

  • Their whole day at a glance
  • Tips and earnings, updated after every cut
  • A ping for every new booking
  • Request vacation and time off

The customer app

For the person sitting in the chair.

  • Book, reschedule or join the waitlist
  • Rebook their usual barber and cut in one tap
  • Check loyalty points and gift card balance
  • Refer a friend in one tap
FAQ

The questions everyone asks.

Is there a smaller plan?

No. There is one plan, Elite, with everything turned on. Founding members pay $199 CAD a month per location, locked for as long as they stay. Not sure it fits? Book a demo and we'll tell you honestly.

Are payment processing fees extra?

Payment processing fees are separate from your Groom subscription. Rates depend on your configured provider and payment method. Groom does not add a booking commission or take a cut of your revenue.

Will my price change as I grow?

No. Your founding rate is locked, and you pay per location, never per chair, so adding barbers costs nothing.

Is there a contract?

Month to month. Cancel anytime. We don't lock anyone in. If Groom isn't earning its keep on your floor, you shouldn't be paying for it.

Can I keep my current website?

Yes. Use Groom's customer-facing website on your own subdomain, or embed the booking widget into the site you already have. Most shops use both, Groom's site for SEO, the embed for their custom marketing pages.

What if I want to leave?

Export your full client list, booking history, and revenue records in CSV, anytime, no support ticket. Your data was always yours.

A barbershop owner setting up at the front desk before opening
Getting started

Set up before the first client walks in.

Onboarding and migration are free, and we do them for you. We move your clients, bookings and history across, set up your services and prices, and train your team. You keep cutting while we set it up.

Start at $199 a month
Founding slots

Your first invoice: $199. So is every one after.

15 days free. Offer ends Oct 31, 2026. Plus applicable taxes. No card games, no cancellation maze.

Have Questions?